About Us

We are entrepreneur, supporting overseas entrepreneur to enter into the Japan market

“It is a shame that Asian countries could not generate global unicorns such as GFAM”, I felt when I was watching the surge of stack prices in a sales branch of Nomura Securities in Japan. Though I could not speak English at all at that time…eventually, this feeling drove me to pursue my overseas MBA to become a global entrepreneur.

During my MBA In Hong Kong, where ambitious business persons gather across Asia, I recognized the growing aspirations of Asian companies to expand overseas.
I have experienced various market entry projects as an intern in a local consulting firm and a freelancing consultant in Hong Kong, and later as a consultant in McKinsey & Company Tokyo office in Tokyo.

Through engaging in market entry projects, what I found were.. For successful market entry, both appropriate entry strategy and new customer acquisition is required, but not many consulting firms / agencies provide both.
I started to think that this is what I can do, what overseas clients need, and what I want to do.

In 2024, after a wonderful three years experience at McKinsey, I decided to bet my 30-40s on this field.
I started the market entry support business as an individual business owner in August 2024, and established a corporate entity; SATOCHU Corporation on 25th December 2024, to support overseas companies’ market entry into Japan, while growing my team members to become global entrepreneurs.